Custom Claude agents that draft outreach, qualify leads, run re-engagement and report on what's working. On WhatsApp, SMS, email, Slack, Teams or your website. Built side-by-side with expert AI engineers.
Most small business marketing fails not because the strategy is wrong but because nothing gets done. The follow-up email does not get sent. The dormant customer never gets re-engaged. The inbound lead from Friday night does not hear back until Monday. An AI marketing agent does the work that should happen and rarely does, around the clock, in the channels your audience actually reads.
Modassembly's AI marketing agent is a custom Claude agent built for your specific business, brand voice and stack. It writes outreach in your voice, qualifies inbound leads with real judgment, follows up on cold prospects, runs re-engagement on dormant lists and reports back on what is working. Not a scheduled drip campaign, an actual operator running the marketing function.
What an AI Marketing Agent Can Do
Outreach & Follow-up
Drafts and sends outbound email, WhatsApp and SMS in your brand voice. Follows up on cold prospects. Re-engages dormant customers with personalized offers.
Lead Qualification
Qualifies inbound leads from your website, ads and forms. Asks the right questions, pushes qualified leads to your CRM with full context. AI lead generation that works while you sleep.
Campaign Analytics
Reads your analytics, ad platforms and CRM live. Surfaces what is working, what is wasting budget and where to invest next. Reports in plain English, not dashboards you have to interpret.
Content Drafting
Drafts email campaigns, ad copy, social posts and landing-page copy in your voice. You review and ship, or auto-send for routine work.
Integrations
Common integrations include HubSpot, Salesforce, Pipedrive, Mailchimp, Klaviyo, ActiveCampaign, ConvertKit, Google Analytics, Meta Ads, Google Ads, Webflow, Shopify, WordPress and custom internal systems. Built with an expert AI engineer in your group chat, the integrations get architected with you live. For Custom AI Fleet plans, our team handles the integration layer end to end.
Use Cases
B2B sales and lead generation
Outbound on LinkedIn, email, WhatsApp. Inbound qualification from your website and ads. Follow-up on demos, proposals and quiet deals. The agent runs the SDR motion so your AEs only see qualified meetings.
E-commerce and DTC
Cart recovery on WhatsApp and SMS, post-purchase upsells, win-back campaigns for lapsed buyers, review solicitation, segment-based promotions. The agent reads your store data live and writes campaigns specific to each segment.
Local services
Inbound from Google, Yelp and your website gets qualified and booked in minutes via WhatsApp or SMS. Follow-up after the appointment, review requests, re-engagement on customers who lapsed.
SaaS and digital products
Onboarding nudges, trial-to-paid conversion sequences, churn-risk outreach, expansion-opportunity triage, NPS follow-up. The agent reads your product data and personalizes the touch based on actual behavior.
Modassembly vs Other Marketing Automation
Mailchimp / HubSpot Workflows / Klaviyo
Great at sending scheduled campaigns to lists. Bad at judgment and one-off conversation. AI marketing agents take over the parts these tools cannot do: writing copy, qualifying with judgment, deciding when to nudge. Run both.
AI marketing agencies
Humans running campaigns with AI tools. High touch, high cost. Modassembly is the agent itself, lower cost and continuous instead of project-based.
ChatGPT and generic AI
Good at drafting one-off pieces, useless at running operations end to end. Modassembly agents are integrated with your CRM, email platform and analytics, so they actually take action instead of producing drafts you have to copy-paste.
“Modassembly has transformed the way I manage my time and my team's. Tasks that used to take me weeks, I now solve in minutes.”
Build your agents side-by-side with an expert AI engineer inside a WhatsApp, SMS, Telegram, Slack or Teams group. We architect, build and ship with you, not from a template.
1 dedicated AI Employee (e.g. customer manager, web developer, back-office operator, etc.)
1-click deployment to WhatsApp, SMS, your website or Telegram
Automate 1 business workflow end to end
AI Engineer on-demand: build side-by-side with an AI expert in a WhatsApp, SMS, or Telegram group. First month free, then $1 / minute (subject to availability)
4 dedicated AI Employees (e.g. business developer, marketing operator, data analyst, etc.)
1-click deployment to WhatsApp, SMS, your website, email, Slack, Teams, Telegram and more
Automate 4 business workflows end to end
AI Employees communicate with each other
AI Engineer on-demand: build side-by-side with an AI expert in a WhatsApp, SMS, Telegram, Slack or Teams group. First month free, then $0.75 / minute (priority availability)
An AI marketing agent is an autonomous Claude agent that runs marketing work end to end: drafts outreach, qualifies leads, follows up on cold prospects, segments your audience, runs re-engagement campaigns and reports on what's working. Unlike marketing automation tools that chain triggers, an AI marketing agent reasons through context and decides what to send to whom.
Marketing automation tools like Mailchimp or HubSpot Workflows chain predefined triggers and actions. They work great for repeatable campaigns. An AI marketing agent takes over the parts they cannot do: writing the actual outreach copy in your voice, qualifying inbound leads with judgment, deciding when to nudge a prospect who went quiet, segmenting audiences based on behavioral context. Most customers run both, with the agent handling judgment and the tool handling scheduled sends.
Yes. Your AI marketing agent can run lead generation across multiple channels: inbound qualification from your website chatbot, outbound on WhatsApp/SMS/email, follow-ups on warm leads from your CRM, re-engagement on dormant contacts. It pushes qualified leads to your sales team in your CRM with full context attached, not just a form submission.
You build it side-by-side with an expert AI engineer inside a WhatsApp, SMS, Telegram, Slack or Teams group. We architect your custom Claude agent with you live, write the integrations with your CRM, email platform, ad accounts and analytics, and ship it with 1-click deployment. Don't want to build it yourself? Our team designs, builds and deploys your AI marketing agent end to end.
Common integrations include HubSpot, Salesforce, Pipedrive, Mailchimp, Klaviyo, ActiveCampaign, ConvertKit, Google Analytics, Meta Ads, Google Ads, Webflow, Shopify, WordPress and custom internal systems. Built with an expert AI engineer in your group chat, the integrations get architected with you live.
Yes. During onboarding we feed it examples of your existing copy (emails, ads, social posts, sales decks), your brand guidelines and your tone preferences. Your agent matches your voice on outbound work, and you can ship copy directly or queue it for review. Most teams start with a review-before-send setup and graduate to auto-send for routine work.
Yes. Your AI marketing agent can deploy to WhatsApp Business, SMS, email, Slack, Teams or your website. WhatsApp and SMS are particularly strong for re-engagement and outbound in LATAM and US markets where open rates beat email by an order of magnitude. Modassembly is an official WhatsApp Business Platform Tech Provider, and we handle US SMS A2P 10DLC compliance.
An AI marketing agency is people running campaigns for you, often using AI tools to do it faster. Modassembly is the agent itself, a Claude agent that runs the campaigns directly. Lower cost, faster turnaround on routine work, and your team stays in control of strategy. Several agencies run Modassembly under the hood and serve their clients with it.
See the pricing section above for current plans. Vertical AI Employee starts at $35/month and includes 1 AI Admin plus 1 dedicated AI Employee (your AI Marketing Agent). AI Workforce adds 3 more AI Employees, agent-to-agent communication and priority AI Engineer access. Every plan includes AI credits at face value and a 14-day free trial.